with the same effort of changing the publics perception, Philip Morris launched a $ 100 million national television advertising campaign in the fall of 1999, that highlights the company’s people, products, and programs. The commercials airing profiled the company’s efforts to feed the hungry, its involvement in helping victims of domestic violence, its work in disaster relief, and its efforts to help retailers keep cigarettes out of the hands of kids.
Philip Morris is the largest consumer packaged goods company in the world. If it wasn’t for Philip Morris’ innovative thinking and it’s ability to keep up with these fast times, the company wouldn’t have survived and made it to were it is now.
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